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We would like to take this opportunity to thank the team at Orbit for all the hard work on the BIBA’s website – www.thebibas.co.uk

From our first meeting Orbit were extremely professional....

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Babs Murphy
Chief Executive
North & Western Lancashire Chamber of Commerce
North and Western Lancashire - Chamber of commerce
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Web traffic analysis

Statistical data from your website can give you vital information on how effective your web promotion campaign has been, as well as being used by our seo marketing team in advancing your organic search engine optimisation strategy.

What information is available with statistical analysis?

Statistical analysis can offer an array of data on the users of your site. This can range from how many visitors you receive within a month to those pages that were most popular during a set period. This information can help you build a more practical site and help you guide potential customers to that all-important sale.

What are the basic terms I need to understand when interpreting my website statistics?

This is a common question amongst website owners new to the concept of online marketing. Here are the most common details used within statistic packages and what they mean to your site.

  • Hits – Every single file that is sent to a web browser such as Internet Explorer or Firefox is classed as an individual hit. This means that an individual web page may have many image files embedded within it and so when a person visits that page it can generate multiple hits. Because of this, hits are not a very reliable way to measure a site’s overall success.
  • Visitors – The technical definition of a visitor is “a web browser of a person who accepts a cookie”. By this definition the visitor is a human being and the actions recorded are human events. This is the best way to assess human activity on the website.
  • Page Views – This statistic is registered when a visitor accesses a web page from your site. When a visitor looks at a page (i.e. a page view), they may see numerous images, graphics, pictures etc. and generate multiple hits.



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